Author Archives: Shane Gibson
Guerrilla Social Media Marketing for Events
With over one billion people using social media globally it has become a communications and marketing channel we cannot afford to ignore. Because most social media tools are free or nearly free there is an attitude that there is not … Continue reading
Podcast: What is Guerrilla Psychology and Community About?
Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. I decided instead of just replying in the comments section that I would take the … Continue reading
Guerrilla Social Media Marketing for Real Estate
Shane Gibson recently did a seminar in Toronto on Guerrilla Social Media Marketing for Real Estate. Check out Shane Gibson’s presentation to this Realtors below: Guerrilla Social Media Marketing for Realtors View more presentations from Shane Gibson
19 Guerrilla Social Media Marketing Secrets Podcast
What is Guerrilla Social Media Marketing? It is about achieving conventional goals by unconventional means. Instead of using large investments of money or time the guerrilla social media marketer uses imagination, creativity, knowledge and community to get results. That alone … Continue reading
$3.43 + Guerrilla Facebook Strategy = Dream Job
This is a great example of how guerrillas can succeed using nano-marketing strategies to win. Steve Severn shows in his video and slideshare presentation how he landed his dream job at Saatchi and Saatchi. Here’s the slideshare version: The Facebook … Continue reading
5 Steps to Gaining Consent in Social Media
This is a video of Shane Gibson speaking on the the five stages to gaining consent in social media. These steps include: The five stages of consent: Discovery Consumption Interaction Connection and finally….Consent For information on booking Shane Gibson to … Continue reading
7 Must Read Guerrilla Social Media Blog Posts
Following are 7 blog posts about guerrilla marketing and social media, these are a selection of posts from grass roots bloggers with some great perspectives on the guerrilla marketing ethos applied to social media. Also included are a couple of … Continue reading
Why you need to be immune to hype as a social media marketer
Many marketers, especially those that use social media tools are guilty of getting off track and chasing bright shiny objects on the web. Technology for the sake of technology can cost you many lost hours and dollars as a marketer. … Continue reading
Guerrilla Social Media Marketing Book Launch Events 2010
Hello Guerrillas, Shane Gibson will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as he travels. About Shane Gibson: Shane Gibson is … Continue reading
Guerrilla Social Media Marketing Secrets – Commitment – Implement – Consistent
These videos are about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Shane Gibson shot these videos live as part of his Sociable! Boot Camp series he delivered in Vancouver, Calgary, Montreal and Toronto. The format is raw and … Continue reading
