That alone does not make you a guerrilla marketer though. Today’s podcast is on the 19 Guerrilla Social Media Marketing Secrets you must consistently apply to truly reap the rewards as a social media guerrilla.

This podcast was created and produced by Shane Gibson.

Shane Gibson is Chief Social Officer for Socialized! a social media, training, and intelligence, and seminar company. He is also co-author of Guerrilla Social Media Marketing and Sociable!

Contact Shane Gibson
http://socialized.me@ShaneGibson on Twitter
shane@socialized.me
604-351-2328

Following is an excerpt from Guerrilla Social Media Marketing:

The 10 Personality traits of a Guerrilla Social Media Marketer: #1 Immune to hype:

There is a lot of hype around social media. The guerrilla searches for truth, verifies information and executes with dependable tools and strategies. With so many people blasting Twitter updates, Facebook messages and posting blog entries it’s easy to get caught up in the excitement of a new product, tool or market and dive in headfirst. Here’s why guerrillas don’t fall into this trap:

1. Any new social media marketing tool or community takes time, energy and resources to effectively test and evaluate.
2. Great technology alone doesn’t mean a marketing tool is worth investing in. The tool must be backed by a great company and have the potential for longevity.
3. While you chase every trend and new tool you neglect communities and marketing tools that need focus and commitment to get a long term return on investment on.
4. Hype is a sign that something is broadly used. Guerrillas look for opportunities to have the first-mover-advantage not follow the herd.

How to protect yourself from the hype:

1. Watch other guerrillas and innovators that cater to your target market. What is their feedback in relation to the new technology or tool?
2. Look for hard data on the tool, product or technology. Get your data from multiple sources to confirm accuracy. Forrester Research MarketingProfs.com or your local chapter of the Social Media Club are great places to find accurate information.
3. Check the credibility of those who claim to be having success with the technology. Are they profitable? Is what they are doing sustainable and scalable?
4. Remember, a good marketing attack takes months or even years to be fully effective. Be careful about jumping from idea to idea without allowing ideas time to mature. The latest thing may not be the most effective thing for your business.

Shane Gibson will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as he travels.

About Shane Gibson:

Shane Gibson is the author of three books and has spoken to over 100,000 people on stages in Canada, USA, South Africa and South America. Blogging since 2002 and podcasting since 2004 Shane is an innovator in using the social web to build community and drive profits. He also believes that getting real and taking those relationships offline is vital — so join us for a pint and invite your online connections to meet you in person and get Sociable!

Events:

November 17th 2010 – Guerrilla Social Media Marketing – Toronto, ON Hosted by The Toronto Board of Trade – Media Sponsor Techvibes.com

Details:

Guerrilla Social Media Marketing;
TURN YOUR SOCIAL MEDIA MARKETING EFFORTS INTO PROFITABLE GUERRILLA CONQUESTS

In today’s dynamic market environment, it’s important to differentiate your business and capture the attention of your audience. Join Shane Gibson, co-author of Guerrilla Social Media Marketing and Sociable! to learn how to ensure your business stands out from the crowd.

This unique session will offer you insight into:

* The top ten attributes of a guerrilla social media marketer
* How to tap into large influential networks online and offline
* The power of nano-casting and nano-marketing
* How to develop and manage a social media marketing campaign
* Five strategies to help you maximize social media ROI

Click here to register for this event
Address:
Radisson Hotel Toronto East
55 Hallcrown Place
Toronto, ON
M2J 4R1
For more information, click here to download the event PDF.

November 22nd 2010 – Calgary Guerrilla Social Media Marketing Book Launch and Social Mixer. Media Sponsor Techvibes.com

Details:

If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Calgary’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.

Register on Facebook: http://www.facebook.com/event.php?eid=170754506275099&index=1

Register on EventBrite: http://guerrillamarketingcalgary.eventbrite.com/

November 25th 2010 – Vancouver Guerrilla Social Media Marketing Book Launch and Social Mixer – Media Sponsor Techvibes.com

Details:

If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Vancouver’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.

Register on Facebook: http://www.facebook.com/event.php?eid=137198492998189

hRegister on EventBrite: http://guerrillamarketingvancouver.eventbrite.com

For sponsorship, media and volunteer details please contact:

Rina Chong
Facebook: Rinaisan Angel
Mobile: 604.561.8908

Email: rinakbi@gmail.com
Twitter: @rinachong/@shanegibson

Important note: We are looking for Meetup.com organizers and Tweetup hosts for more launch party events in Calgary, Vancouver, Regina, Montreal, Halifax and Toronto (GTA). Send us an email or a tweet if you’re interested in helping or hosting an event.

November 29th, Toronto, ON – Shane Gibson speaks on Guerrilla Social Media Marketing at the Real Estate Marketing Summit

This one-day educational conference has been designed by Realtors® and for Realtors® who want to grow their business online.

Realtors® are also eligible to earn 3 CE credits during the conference!

Mortgage brokers, lawyers, accountants, service providers and other real estate professionals and are also welcome to participate to better understand how online and social media marketing can be used to grow their business.

Register and read more by clicking here.

Guerrilla Social Media Marketing Free Download Chapter 5

Slideshare.net

Today’s show is a full audio recording of Chapter 1 – The Guerrilla Social Media Marketer’s Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here’s a brief overview of the 10 traits:

1. Immune to hype:
   There is a lot of hype around social media. The Guerrilla searches for truth, verifies information and executes with dependable tools and strategies.
2. Curiosity:
   Penicillin was invented serendipitously.  Guerrillas aren’t afraid to experiment, make mistakes or try new things to gain a competitive advantage.
3. The ability to sprint:
   There will be small windows of opportunity and the Guerrilla is always ready to exploit them with all of their energy passion and resources.
4. The ability to run marathons:
   Many battles are battles of attrition. Guerrillas know how to wear their competition down and build a presence through consistency.
5. Transparent:
   A Guerrilla knows that truth, empathy and integrity are keys to social media marketing, and they build trust and loyalty through transparency.
6. Community focused
   A Guerrilla builds, connects and helps the community.  Within that community are other Guerrilla Allies that will be their assets.
7. Profit driven
   A Guerrilla measures success by profits, not clicks, visitors, or any “cool factor.”
8. 8. Tech hungry
   Technology is the Guerrilla’s Social Media Marketers core weapon and competency. They are always learning more about technology.
9. Self-developer
   A Guerrilla knows that technology and business moves fast. They are constantly learning more to stay ahead of the competition.
10. Leadership mentality
    A Guerrilla observes the community and gathers intelligence but they are always thinking about what is next. They create trends, unique solutions and are thought leaders.

Enjoy the Guerrilla Social Media Marketing Radio show!
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